Salons and spas that specialize in a certain service, such as facials, lashes, or waxing, have been shown to see very high success rates with online booking.
In fact, Zenoti research shows that 66% of salon and spa visits booked online are identical to a customer’s previous visit.
The same study shows that 72% of visits are identical to a customer’s previous visit when salons specialize in a service, making an easy rebooking experience critical.
Also, 29% of first-time guests book their first appointment online. Without offering a high-quality online booking option, your salon or spa could be losing customers.